While Long Game can be a fun way to gamify your savings and earn some extra money by playing games, it’s worth considering the opportunity cost. Many online savings accounts offer interest rates. Play Call Of Duty Mobile & Earn Money Ever thought you would be also earning cash for playing your favorite games? Now Play Call Of Duty Mobile and Earn Cash Rewards 🎁 and Prizes! PlayerZon is an.

Who wouldn't want to make money playing games online while sitting at home on the couch?

If you are ready to have some fun making money from home, then keep on reading. There are so many opportunities to use new online gaming sources to generate gaming-based income. Not only are there different sources for making money, but there are also different ways and formats!

You can earn cash rewards by playing mobile games, taking surveys, and shopping online. Nothing is more satisfying than when you earn gift cards and other rewards or get that extra cash via PayPal.

Sit back, relax, and check out our top money making apps to earn free cash playing your favorite games from home!

Table of Contents

• 1 Best Apps to Play Games for Money
• 2 Best Game Apps to Win Real Money
• 3 Additional Apps that Pay You to Play Games
• 4 Alternative Apps to Earn Free Money
• 5 More Ways to Play Games for Money
  • 5.3 Play Games for Money FAQ

Best Apps to Play Games for Money

1. Mistplay

This application actually pays you to play online games. Mistplay is an Android-specific application that offers users the opportunity to play video games in exchange for monetary reward.

The app launched in 2017, focusing on providing users an environment in which they can participate in games in exchange for prizes. Through the earning of points, users can join in in-app games to receive gift cards to various retailers such as Amazon, Google Play, and even virtual Visa gift cards!

With Mistplay, you are eligible to start earning money from the minute you start playing online games. You can even play with friends and level up your avatar to unlock achievements and earn units faster. They also support user communications and staying connected by offering a chat feature, encouraging connections amongst participants.

Another important note is that users will not pay any fees to download, join, or play games in Mistplay. Play certain games and make money online today!

2. Lucktastic

Lucktastic is like a virtual scratch-off ticket. Just download the app, and you'll get free tickets to play every day.

You can use your tickets to try to win huge cash prizes, like $5,000, $10,000, or more! If you earn anything between $1 and $100, you can redeem it with a Dwolla account.

The best thing about this app is that you still earn points every time you play, even if you don't win a cash prize.

Those points can later be redeemed for gift cards to Amazon, Restaurant.com, and more.

New: Gamehag

Play free online games to collect Soul Gems and exchange them for rewards! Earn free Robux, Steam Wallet, Prepaid Mastercard, and more!

Play games, Complete tasks, Get rewarded!

Best Game Apps to Win Real Money

Are you looking to win real cash playing your favorite video games? Mobile game lovers can get paid cash rewards and gift cards every day with these free apps.

3. Lucky Level

Lucky Level brings you free scratch cards and even a spinning wheel for a chance to win money and gift cards. Play tens of scratcher cards every day for your chance to win up to $1,000. Thousands of players have already enjoyed risk-free winning experiences. Spin the LUCKY WHEEL and enter our WEEKLY RAFFLES for even more chances at winning cash and gift cards.

• Win money: the more you scratch, the better your chances! Receive payment directly into your Paypal account
• Get gift cards: redeem the tokens you earn every day for gift cards from your favorite brands.
• Free to play: no purchase nor deposit necessary
• Compete on daily leaderboards: earn tokens by finishing up on top of the daily leaderboard.
• New scratch cards are released 3 times a day.
• New raffles every week: there's always a winner!

4. Wizard of Oz Slots

Wizard of Oz Slots is the only FREE Vegas-style game from The Emerald City!

Play new games with Dorothy, Scarecrow, Tin Man, and the Cowardly Lion as they travel the Yellow Brick Road to see the Wizard of Oz.

Relive the classic movie and win HUGE PAYOUTS with FREE SPINS and MEGA WILDS in all-new casino machines.

Collect millions of free credits every day and keep spinning to get bonus credits in the best free machine games around!

• Wizard of Oz Slots (IOS)
• Wizard of Oz Slots (Android)

5. Game of Thrones Slot Casino

Winter is coming.

The great houses of Westeros are preparing themselves for an all-new adventure: Game of Thrones Slots Casino.

Are you ready to spin the machines on your way to the ultimate glory: The Iron Throne?

Test your skill in one of the most immersive machine games to come out of the Seven Kingdoms. Relive memorable moments by experiencing machines with classic sights, sounds, and beautiful art, all based on Game of Thrones!

Dive into a mix of classic games and enjoy never-before-seen social features, where teamwork on the machines can aid your quest to sit on the Iron Throne.

6. My Konami Slots

The thrill of winning is in the palm of your hand. Play top-ranked My KONAMI Slots anytime you feel the need for a little social casino fun or a quick escape. My KONAMI features some of your very favorite machines straight off the casino floor.

Download the app for iOS to play free social casino games and start having fun in so many ways, including free spins, big bonuses, progressive jackpots, and working your way up in VIP status.

Play My Konami Slots (IOS Only)

7. Willy Wonka Slots

Willy Wonka Slots is your lucky ticket to FREE authentic, casino-style games and the iconic cast of Willy Wonka and the Chocolate Factory! Spin to win amazing prizes in this scrumptious free game!

Create your very own garden of crazy Wonka creations in Sweet Candy Crops, our newest mini-game. Spin in machines to find the best seeds, plant, grow, and watch the Credits roll in!

Play is sweeter than ever with free games, fun mini-games, and slot machines! Join Charlie as he tours the most eccentric and unusual candy factory of all, Willy Wonka's Chocolate Factory.

8.DoubleDown Casino Slots

Casino action thrills are free—and right at your fingertips!—in the world's biggest social game app.

Win big on over 100 authentic machines, from 3-reel classics to the latest Las Vegas hits, and the same name-brand Video Poker, Blackjack, and Roulette you know and love from the floor.

9. Zynga Poker

Join one of the world's most popular online poker games with more tables, more cash tournaments, more jackpots, and more players to challenge than ever!

It’s so easy getting paid to play poker game tournaments with Zynga Poker! Whether you prefer casual Texas Holdem Poker or competitive tournaments, Zynga Poker is your home for authentic gameplay.

Play Zynga Poker (Android Only)

10. InboxDollars

InBoxDollars is a cash-based online rewards club. It’s one of the best survey sites. It's been an established and well-known company that pays for easy online activities, like taking online market research surveys, watching videos, reading advertising emails, searching the web, and completing offers playing games, printing coupons, and more.

Earn Money From Playing Mobile Games To Play

They offer a generous $5 bonus for signing up with a payout amount of $30 via check, card, or gift card.

11. MyPoints

MyPoints is a platform that allows you to earn gift cards for answering surveys, playing free games, watching videos, and many other online activities!

MyPoints will also pay you to shop online! When you shop online at over 2,000 top retailers like Walmart, eBay, and Amazon, earn gift cards.

Cash-out your points whenever you want for your favorite gift card or get a transfer to your PayPal account.

You're going to buy things regardless, so you may as well buy them through MyPoints to save money and earn that gift card!

1. $5 Sign-up Bonus: Complete five surveys.
2. $10 Task Bonus: Make your first purchase of $20 or more and receive a $10 Amazon Gift Card.

Additional Apps that Pay You to Play Games

12. Swag IQ

Do you love the thrill of a good game show? Check out the free Swag IQ app for the chance to test your knowledge on a live trivia game show. You can earn playing video games and a grand prize if you answer all questions correctly.

In true game show format, you'll be presented with a series of trivia questions and multiple-choice answers for each one. You get only 10 seconds to select your answer. Be sure to choose before the 10 seconds run out, or you'll be out of the running for the grand prize.

Even if you don't make it to the top, you can earn Swag IQ's digital currency for answering questions correctly. You can use it to get a second chance to win the grand prize or redeem for cash or gift cards.

13. Bananatic

If you would like to be one of the first to play a new game and provide your feedback, check out Bananatic. Game developers use this app for testing their latest games and getting reviews and suggestions on improvements.

It's also a fun community of gamers who can meet each other through the app, discuss the games, bugs, game development, and so on. What is more, you get rewarded in the game's virtual currency for playing new games, advancing levels, and writing reviews.

You can redeem your winnings for digital content, premium games, and even gift cards.

14. PerkTV

Like Swagbucks, Perk offers lots of ways to earn points: watch videos, take quizzes, play games, search the web, shop, and more. Each feature has its app, and like Swagbucks, but the app you want to use is Perk TV,

It rewards points for watching videos. Watching videos earns you minimal (a point or two each, which amounts to fractions of a penny); you can run Perk TV on your phone, and it will autoplay videos while you do other things, making it one of the lowest effort apps on this list.

If you use it regularly, that can result in some genuine cash over a month.

15. CashCrate

CashCrate is another reliable get-paid-to site where you can take surveys online, play games, and perform different tasks to earns a few dollars.

The sign-up process is surprisingly easy, and luckily also FREE! You can expect to get 2-3 survey invites every day. Furthermore, if you want to take part in more, you can always visit their website where dozens are available.

Spend some time on this append you can make some extra cash to enjoy a fancy meal or buy a movie ticket for friends on a Friday night.

16. VeryDice

VeryDice is a free mobile app that pays you to roll dice from your smartphone. If you're looking for a quick and easy way to earn money playing games, this is by far one of the best ways to go.

When you first register for the app, you're given 50 freerolls. Each time you roll, you're given a certain amount of “tickets” that can be used to exchange to earn real cash prizes (shipping is always free).

17. HQ

Do you love showing off your trivia knowledge? If that's the case, you should give HQ a try. This fun, fast-paced trivia game allows you to compete and win cash prizes. Players have 10 seconds to answer each multiple-choice question.

The app takes the form of a live game show, which airs at 9 p.m. Eastern Time daily. There's usually another show at 3 p.m. Eastern on weekdays as well. You'll need to answer 12 questions to be entered to win the grand prize, which goes to the person who answers all of them correctly.

However, if multiple people answer all questions correctly, the prize is split between all respective winners. Daily prizes go up to $5,000, with a $25,000 prize on Sundays. Occasionally, prizes can be much higher — up to $400,000.

The HQ app is available on Google Play and in the iTunes App Store.

18. PCHGames

The Publishers Clearing House or PCH runs this app for short. Go to PCHGames to get access to scratch cards and instant win games where you could win up to $2,500.

Some of the games available within the app include mahjong, solitaire, slots, and more. You'll earn tokens that can be used to enter prize drawings. If you're fortunate, you could win prizes up to $1 million.

Aside from getting lucky with a top prize, you can also redeem your points for fun giveaways such as gift cards and merchandise.

19. Long Game

While Long games can be a fun way to pass the time, it can also help you achieve your financial goals. To get started, you need to verify your identity and link your bank account to the app.

Next up, you need to set a savings goal, such as saving for a car down payment. Then decide on how much you want to be added to your account each payday. Every time you add money to your account, you'll earn coins to play games for cash prizes.

All the money you're putting into your in-app savings account belongs to you. The account is FDIC-insured for an added layer of protection and peace of mind.

20. Brain Battle

Brain Battle has already given away tens of thousands of dollars to lucky players. They do this by sharing back a portion of the advertising revenue with one lucky winner. There are no in-app purchases and no paying to win.

All you need to do is download this free app and play any games to collect tickets. You need to get at least one ticket to be entered into the cash prize drawings. The more tickets you have, the higher your chance of winning the grand prize. The money is paid out through a Paypal money transfer.

Brain Battle is available in the Google Play Store and iTunes App Store.

21. Gamesville

Gamesville is a free web-based gaming website on the internet. You get awarded GV rewards for playing and winning games and getting high scores. From there, you can get your GV rewards into cash and other awesome prizes.

Additionally, Gamesville offers pure cash competitions for those who do not want to earn the GV rewards.

22. WorldWinner

WorldWinner is a skill-based gaming website that allows you to compete against other people for real money.

You can play in heads-up matches against other people or participate in large tournaments for cash prizes. The games list at WorldWinner includes a variety of arcade-style games, card games, sports games, strategy games, and word games.

Some familiars such as Bejeweled 2, Jeopardy, Wheel of Fortune, Tetris, Spades, and Scrabble.

This website does require a deposit of $5, 10, or 20 at a time to begin to test your skills.

23. Verasity Gamestore

With Verasity, for every minute of gaming, players will receive digital tokens that are exchangeable to Amazon vouchers and many other rewards. There are already thousands of games available from more than 550 game publishers, ensuring a wide variety of genres.

The platform is part of the Verasity. Tv online portal, which also hosts a Watch&Earn program and several B2B tools. Publishers use Verasity's's rewarding-technology to improve aspects such as engagement and monetization.

With the Verasity GameStore, you can play as a single-player, try a PVP game, or even create your tournaments and challenge your friends worldwide, right from your living room.

Alternative Apps to Earn Free Money

What's better than being a paid game player??? How about stacking your game winnings with cash back apps for big-time cash. These apps help you earn automatic cash back when shopping online.

24. Swagbucks

Swagbucks is an excellent rewards site that gives you many ways, free gaming included, to earn Swagbucks to redeem for tons of gift cards or PayPal cash.

It's even better now that it's on mobile and you can earn rewards wherever you go!

If you shop online with your mobile device, you can visit Swagbucks first to check its cashback offers. Click on them before you shop to earn a percentage of your purchase order back in the form of Swagbucks!

There are several gift cards to choose from to please just about any interest! These include Walmart, Target, and Visa.

25. Fetch Rewards

The Fetch Rewards App is a free mobile app that gives you cashback for taking pictures of your grocery receipts. The main difference between Fetch Rewards and other receipt scanning apps is that it doesn't matter where you buy your product.

Each time you scan your grocery receipt, you are given a specific amount of points. The amount of points you earn depends on the offers that are on your receipt.

The points you earn can be converted into real cash prizes such as gift cards to popular retailers such as Amazon, CVS, and Target. You can also choose to donate your earnings to the Red Cross. You need a minimum of 3,000 points (USD 3) to cash out.

26. Rakuten

Another favorite way to get a gift card is by shopping with Rakuten. This is a one-time deal in terms of gift cards, but you can continue getting cash back from nearly any online purchase.

When you first sign-up for Rakuten, you can choose to receive a $10 Walmart gift card or a $10 Rakuten cash back bonus.

You receive the bonus after making your first $25 purchase with Rakuten.

It is possible to earn cash back from over 2,000 online stores and at over 30 brick and mortar retailers. Your gift card will ship once you complete your first purchase.

Otherwise, Rakuten will send your cash back rewards by mail or PayPal every quarter each time you earn $5 in your cash back balance. It’s a great way to earn some money easily!

27. Ibotta

Ibotta is a great app that helps you save on your groceries, which is a substantial monthly expense for most people!

Not only can you save money on your purchases, but you can also make extra money by completing bonuses!

It's easy to make money with Ibotta, especially when you team up with your friends.

You and your team can earn money together and qualify for more bonuses when you meet specific goals each month.

You only need $20 in your Ibotta account to redeem it for PayPal cash or your choice of gift cards.

Download Ibotta on the App Store or Google Play. If you're a new member, you can get a free $10 just for signing up!

28. FeaturePoints

The FeaturePoints app helps you learn about new apps you might like to use on your iOS or Android device.

You can earn points just for downloading partnered apps, but you'll receive even more if you try them out for a bit.

This app rewards you with various gift cards to places like Amazon, PayPal, and Xbox. You can also choose to use your points to get paid games for free!

The referral program here is excellent, so be sure to invite your friends.

You'll earn 50% of everything they make after signing up using your code.

29. Toluna

The popular survey site, Toluna, is on both Google Play and the App Store.

You can join the Toluna community to participate in polls and online surveys where you'll get to share your opinions on various subjects.

Toluna gives you points for participating, which you can then redeem for cash or a variety of gift cards, including Redbox, Banana Republic, Overstock, and Groupon.

Toluna also has daily sweepstakes that give you a chance to win cash or prizes!

30. Survey Junkie

Survey Junkie is a website where users to take surveys in exchange for points that can be redeemed for gift cards or a deposit into your account. Signing up for the site is quick and painless; you can use your plus account or your email to log in

While playing new mobile games, you will be presented with surveys to complete in exchange for monetary rewards. Sound simple? That's because it is!

More Ways to Play Games for Money

Stream on Twitch

Twitch is a streaming platform where millions of people come together, live every day to chat, interact, and make entertainment together. Twitch is a subsidiary of Amazon and serves as the leading video live streaming service.

Mainly, the service is for streaming video games, whether live or broadcasting previously recorded games. If you want to know more about Twitch, check out this more detailed post.

Apps that Pay

Now you have a ton of options to start earning cash rewards with all those money-making apps!

We have provided you with the best apps with free games to start making money while having fun. The best part? You aren't limited to just the games. You can try taking surveys, shopping, scanning receipts, and even streaming on Twitch!

How you decided to make that extra money is entirely up to you. You can try one or try them all!

Let us know your favorites in the comments!

Play Games for Money FAQ

What Apps Pay You Real Money to Play Games?

There is a wide selection! Swagbucks, Mistplay, Perk TV, and many more!

Earn Real Money Playing Games

What Game App Pays the Most?

Swagbucks is the higher with a $5 payout and many ways to earn.

Can You Win Money on Game Apps?

You sure can! Check out some prime ones on the list like Mistplay and Swagbucks!

Making Money From Mobile Games

What Apps Let You Win Real Money?

If you are looking for straight cash, check out Swag IQ.

How Do Mobile Games Make Money? Most Popular Monetization Models

The meteoric rise in mobile device popularity and tech capability has fueled the extremely popular mobile app industry. Mobile games are amongst the most popular types of apps—in 2017, 80% of all app revenue came from gaming apps for both the Apple iOS App Store and Google Play Store. The global gaming market is targeted to reach $115 billion in 2018; the mobile gaming industry accounts for $50 billion dollars in all of global gaming revenue.

It’s clear that the mobile app industry is lucrative and continuing to grow in size each year. How do mobile games make money? Game monetization is the method by which a game product makes money for its developers and copyright owners. There are various revenue models that mobile games use to generate profit.

How Do Mobile Games Make Money? Types of Revenue Models for Mobile Gaming App Monetization

The Mobile Gaming Industry Is Incredibly Lucrative

Mobile games have come a long way since the days of playing Nokia’s Snake on a tiny screen. The first known mobile game was a prehistoric version of Tetris, installed on a mobile phone called Hagenuk MT-2000 in 1994. The launch of Apple’s App Store in 2007 marks the early days of mobile gaming as we know it today. Developers flooded the marketplace with games, many of which were incredibly addictive. Some early hits have faded from memory (Angry Birds, est. 2009), while others remain dominant in popularity (Candy Crush, released in 2012).

Mobile gaming apps have never been more sophisticated and new developments like real-time multiplayer abilities, livestreaming, and cross-device synchronization continue to drive industry growth. Another growth factor is the explosion of social media interest in gaming on platforms like Twitch and YouTube. As of April 2018, top mobile games like Fortnite and Candy Crush Saga earned more than one million dollars in daily revenue on iPhones alone.

The very first gaming apps fell into one of two broad categories: 1. Free Mobile Games (sometimes monetized through ads); 2. Paid Mobile Games (just a single upfront payment). Now, gaming monetization models have become significantly more complex and varied. The lucrative nature of mobile gaming influences game design and development, so creators can profit from their games.

Related Posts: 5 Standout Twitch Influencer Sponsorships Marketers Must See

Methods Used to Monetize Mobile Game Apps

Free Mobile Games

Free-to-Play (F2P or FTP) games are free to initially download, but require payment for various upgrades.

Freemium games are free to download and play but offer small in-game purchases known as microtransactions. The top grossing mobile games in 2018 have all been freemium model games, for example Clash Royale, Fortnight Battle Royale, and Candy Crush Soda Saga.

Microtransactions allow players to purchase additional virtual goods like extra gameplay levels, cosmetic skins, exclusive gear (e.g. armor, shields), loot boxes, or in-game currency. In-game purchases vary – some enhance the player’s power or speed up their progress within the game, while others are entirely cosmetic. An example of a microtransaction for a roleplaying game (RPG) is a player purchasing a limited-edition potion which gives their character special powers that would be otherwise very difficult or time-consuming to obtain via normal gameplay.

Since the purchases are usable within the game, microtransactions are especially tempting for avid, devoted players. Microtransactions can potentially lower the skills barrier needed to progress within the game, which can make the game feel out-of-whack for those who choose not to spend. Game developers must be very careful in designing microtransactions so that don’t significantly unbalance competition between players or worse, make players feel extorted (i.e. feel like they must spend their money to be able to function within the game).

Advertising model games are typically free, but contain ads as a means of revenue.

• Display ads are the most standard type, which can include static ads, dynamic display ads, banner ads, video ads, and pop-up ads. Neko Atsume occasionally inserts dynamic display ads as a small banner at the bottom of the screen.
• Interstitial ads are ads that are shown automatically in intervals. Interstitial ads are common for games with a level-up progression since they can be displayed between levels where there is a natural break in the gameplay, making them relatively unintrusive. For example, Ray-Man Adventure requires the player to watch a 30-second video after beating a level.
• Incentivized ads offer an in-game incentive, like an in-game currency or a boost, in exchange for interacting with an ad (e.g. watching a video ad). Puzzle game Candy Crush will offer to give users a bonus if they watch a short video before beginning a new level.
• Contextual ads are integrated into gameplay, often as branded gameplay objects or branded storefronts within the scenery of a game. Think branded Pokestops in Pokemon Go or billboards on the streets of Grand Theft Auto.

Shareware model games will allow you to play a free trial or demo version of a game, but require payment to unlock the full game license. Shareware gives free users limited gameplay compared to the full game – the idea is to entice users to pay for the game once they’ve gotten a taste. This model somewhat outdated as the vast majority of mobile game developers have embraced freemium.

Related Posts: The 19 Gaming Terms Every Marketer Must Know

Paid Mobile Games

Up-front payment model applies to games that are purchased via a one-time payment then downloaded directly onto a mobile device. A few popular examples of paid games include Minecraft, NBA 2K18, and Grand Theft Auto: San Andreas.

Subscription model games charge a recurring fee to continue playing them, usually on a monthly basis. It’s uncommon for mobile games to use the subscription model – it’s more frequently used for massively multiplayer online games (MMOs) and other video games that require continuous server hosting and administrative overview in order to operate. Mobile games don’t lend themselves to a subscription model in part because they tend to be fleeting in popularity. Consumers tend to grow bored of mobile games, constantly looking for a novel diversion.

That said, chief marketing officer Al Campa of the business intelligence form App Annie predicts “I think you’ll start to see subscriptions making their way into gaming.” The success of media apps like Netflix and Spotify suggest that there’s a market for paying a monthly subscription to access collections of games. “The gaming world needs to continue coming up with new hits all the time,” explains Campa.

Monetizing Mobile Games IRL

Mobile games with a strong brand and fanbase can tap into revenue streams outside of the app itself.

Event marketing hosted by game creators bring together an army of avid gaming fans.From huge conventions like E3 and VidCon to regional competitions, gaming fiends are eager to connect with fellow fans at events. Other in-person events that draw die-hard fans include charity tournaments, festivals, and one-off experiential events. These photogenic, interactive events create photo-worthy moments for selfies, videos, and tweeting, which helps them to amplify the brand’s message beyond those in attendance. There’s significant opportunity to sponsor an event to further establish a gaming brand.

Merchandise is another outlet for mobile gamers to bring in revenue. Zealous gaming fans will don T-shirts and snap up collectible merchandise as an extension of their love of the game. Popular games, as well as cult indie games, can commoditize their brands by producing merch.

Tricks To Push Users to Make Purchases While Playing Addictive “Free” Games

Game developers have come up with truly ingenious tactics to make their games profitable. Leveraging a sizable pool of user behavior data, game creators learn to push the buttons of their gaming community. Game developer companies with a large roster of titles can test out different tricks and dedicate manpower towards marketing various upsells.

Whales, named after high rollers at casinos, are players who spend a disproportionate amount compared to other players. Although gaming apps aim to draw revenue through all of their players, they tend to make the bulk of their earnings from a smaller subset of devotees.

VIP Programs are an emerging tactic to retain power-users who are deeply devoted to the mobile game. Extra bonuses that come with membership can include performance enhancers that give a competitive advantage, elimination of advertisements, customer service support

In addition, some mobile games [World of Tanks Blitz, Poker King, TMNT Legends] offer a monthly VIP or premium tier accounts, which offer gameplay bonuses within a pre-specified timeframe.

Special offers can lure an apathetic player by giving them a strong incentive to make a purchase and get back in the game. Like an e-commerce display ad showing that an item once abandoned in a shopping cart has since gone on sale, special offers are all about timing and knowing one’s audience.

A once avid player hasn’t opened the app in over a month? Offer a discounted starter pack for a hot new game. Is a player grinding to beat a boss? Tempt them with a special booster pack that will help them build skills more quickly. A user is obsessed with customizing their avatar character? Sell them a pack of limited-edition skins or clothing.

Game creators can market offers via emails, push notifications, and in-game banner ads. This makes the messaging almost inescapable to a heavily invested player. In a sense, it’s unsurprising that mobile games are so lucrative. Considering the domestic market alone, 77% of Americans have smartphones and are virtually always with them. People frequently look at their phones out of habit and boredom and mobile games provide an instant dose of entertainment. The industry is ripe with potential for customer loyalty and a large customer lifetime value.

Influencer Marketing for Mobile Games

Mobile games are a great fit for influencer marketing partnerships because they appeal to all demographics and have a low barrier to entry. Since the majority of people own a smartphone and have access to mobile app marketplaces, a game download conversion can happen with just the tap of a smartphone.

Mobile games lend themselves well to videos and screenshots, meaning that creators can easily develop visually compelling content that will showcase video games in action. More and more video streaming platforms promote gaming as the industry continues to expand. Influencer marketing will continue to play a role in mobile app monetization going forward.

Although freemium is currently the dominant form of monetization, the ever-changing industry will continue to evolve. It’s possible that subscription to access a library of games (ala Netflix) or a new game-changing monetization model will crop up as mobile gaming continues to evolve.

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